Who we are

We built our company from the ground up with you, our customer, as our focus. From your travel experience, to the routes and planes that we fly, and even the professional Team Members we’ve selected to serve you, your safety, comfort and enjoyment are our primary concerns.

Let’s face facts… air travel has become an unpleasant, difficult, and costly experience for many travelers. We’ve seen the Facebook posts, Tweets and YouTube videos and we agree with you. It’s time for a change… a fun, creative, and innovative approach to air travel, whether your trip is for business, family trips, or an exciting vacation. It’s time to dispel the myth that low air fares have to mean poor service or an impersonal experience. It’s time to Fly Smart!™

We have developed a low cost, a la carte service model which allows you to create a customized travel product that reflects your wishes and budget. You can choose to fly at an ultra-low price with friendly and attentive service, but minimal frills, or you can opt to purchase the “extras” you want to make your trip more enjoyable, such as priority boarding, pre-assigned seating, or an upgrade to one of our Living Large™ seats, which offer more personal space.

Regardless of the trip you design for yourself, you will experience our commitment to restoring the concepts of Respect, Value, and Excitement to air travel. By offering flights, on a convenient schedule, to cities that are underserved, with service that is both friendly and personal, our goal is to create a memorable travel experience. And, of course, you can count on us to make it affordable, so that air travel is accessible to everyone!